It is the fundamental question that you must ask yourself: Do you believe the world can change? OR let me rephrase that: Do you believe YOU can change the world? If you answered no to either phrasing then reading anything I write will be of little use. It is essential for you to believe in both the ability of yourself to create change and the ability of the world to accept change. If you don't believe in either then your cynicism is in the wrong place. This space is reserved for the believers: the ones who wake up every morning ready to make an impact; they may not yet be confident enough to take on the challenge but they genuinely believe that change is possible; they go to sleep at the end of a long day of thinking about what they could do to make the world a better place and they have a sense of optimism that tomorrow may be the day for those ideas to take shape. You need to believe for yourself and the world needs people to believe in it.